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Website Mission:

" A website attempts to deliver just three types of Outcomes: Increase revenue. Reduce cost. Improve customer satisfaction/loyalty. That's it. Three simple things"

Kaushik(2009)

Types

Checklist

Bulter & Wilson

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PERSONALISED

DATABASE

PUBLISHING

Anchor 5

Website Checklist:

Clear marketing objectives (usablity, accessibility, and persuation)
Integrated Design(communication, buying modes and databased)
Clear and strong oline value proposition(OVP).(Good content, regular updates, ease of use and downloads)
Customer oriented( site design should allow for different level of experience or familiarity amongst its audience, internet, organisation, it products and its website.)
Dynamic design and personalisation
Aesthetics( graphics, colour, style, layout, and typography)
Page design( layout consistency: key messages, menus, links, page size and frames and tables need to be considered on an effective web use.)
Content management without much copywrting
Navigation and structure( easy use=structure+navigation+page layout+interaction)
Proper interactions( adding satisfaction, value and flow to the website)
Mobile and social site considerations

Customer Engagement Checklist

Visual design
Web Analytics
Legal requirements
Digital marketing planning and improvement process

Bulter & Wilson Website Analysis

Bulter & Wilson estabilshed 1960 in London, which have create stunning Fashion &Costume Jewellery & accessories ever since. All of their unique products are designed with Swarovski Crystals.

Anchor 3

Anchor 4

1. Clear Marketing objectives

Easy to access, clearly state the usability

2.Integrated Design

Inbound & outbound communications, online and offline buying modes, and user-centred database.

3.Clear and Strong OVP and Aesthetics

Good content, regular updates, ease of use, and some unique point to attract customer's mind, the designer posting on the website with new products.
proper graphics, colour, style, layout and typography.(fashionable personality and unique style)

4.Customer Oriented

Start with customer and their needs( Funny and Fantacy Ads)

5.Personalization &Dynamic design

UK based market , also prefered for crystal and skull products

6.Appropriate page layout with consitent massage (Menus, logos, names, signpost and content on page templates.
7.Revelance, accuracy,brivity and scannablity without much copywriting on all of the web pages.
8.Ease of use with nevigation tools and good structures that enable a smooth flow for site visitors.
9.Providing interactive content to a static content to assist customers during the buying process.

10.Mobile and other social media sites

With usable mobile and facebook experience, so customer able to accept the information by different channles.

Overall, Bulter & Wilson draws customers attention by their specific webpage, and design. Moreover, it almost meet all the criteria for a success website. The next step for them that they should check the customer engagement check to evaluate, test and monitor it, therefore the company are able to build the brand awareness and rise customer satisfactions. While, according to the checklist for the B&W, it is consider a good website with attractiveness pages, the reality of the company is still stay in some threatens. The actual presence of the company with less updata recently year on videos and other channels. The lattest video is showing updated in 2012, even though the website already have this year trends. Beside the website, the company need to make the comprehensive advertising channels to improve profitability.

Over half of customers have purchased accessories online las 12 month (Mintel 2014 B), hence, it is essential for a company put more effort about their website to fulfil the space of sales.

Digital Marketing

Home Engagement Blog Website Trends Transition Reference

Website Mission:

" A website attempts to deliver just three types of Outcomes: Increase revenue. Reduce cost. Improve customer satisfaction/loyalty. That's it. Three simple things"

Kaushik(2009)

PERSONALISED

DATABASE

PUBLISHING

Bulter & Wilson Website Analysis

Bulter & Wilson estabilshed 1960 in London, which have create stunning Fashion &Costume Jewellery & accessories ever since. All of their unique products are designed with Swarovski Crystals.

1. Clear Marketing objectives

Easy to access, clearly state the usability

2.Integrated Design

Inbound & outbound communications, online and offline buying modes, and user-centred database.

3.Clear and Strong OVP and Aesthetics

Good content, regular updates, ease of use, and some unique point to attract customer's mind, the designer posting on the website with new products.

proper graphics, colour, style, layout and typography.(fashionable personality and unique style)

4.Customer Oriented

Start with customer and their needs( Funny and Fantacy Ads)

5.Personalization &Dynamic design

UK based market , also prefered for crystal and skull products

6.Appropriate page layout with consitent massage (Menus, logos, names, signpost and content on page templates.

7.Revelance, accuracy,brivity and scannablity without much copywriting on all of the web pages.

8.Ease of use with nevigation tools and good structures that enable a smooth flow for site visitors.

9.Providing interactive content to a static content to assist customers during the buying process.

10.Mobile and other social media sites

With usable mobile and facebook experience, so customer able to accept the information by different channles.

Over half of customers have purchased accessories online las 12 month (Mintel 2014 B), hence, it is essential for a company put more effort about their website to fulfil the space of sales.

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