Smart home adoption and the inovations with uncovering the drivers and barriers will move the industry forward.

 

Current situation:

 

The smart home has really hit its stride. We hear it in the news – and from our neighbors – every day. So what are the drivers behind the move toward mass adoption? For one, there are more and more devices launching into the market each week that can connect to your home. BI Intelligence says there are 1.9 billion devices today, and there will be 9 billion by 2018, roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined.

Clearly the numbers indicate a fast growing industry. But we want to know why – what are the features within the smart home that interest people? Why are some people more likely to buy while others are not? And what does owning a pet have to do with anything?

The 2014 State of the Smart Home Report uncovers the real drivers behind smart home adoption. It predicts the new features that will push the industry into the next generation as our homes become the hub for smarter living.

 

On world predicted that the market will expand to 20 billion for wireless smart energy devices in 2018. Moreover, they have done a survery for customers, which shows 40% of consumers are are wlling to allow their utility to remotely control home energy devices.( On world). 50 million of smart home and buildings will indicate a 600% for the market, and the top three covering areas should be energy management, smart lighting and security. Most of people think the smart home is high -end consumption, acutually, u can use $10 for a Wireless LED lighting. More than half of Americans are interested in LED lighting, and predited to reach $100million in this small market, that is fantastic approach.

 

Objectives: 

 

Apple HomeKit is going to launch of the late of year, their mission should stay competitive and boost the sale of other combination products of the end of the year.

 

Strategy:

 

The metholdology of the product with some primary research of existing smart home, which segment out audience in strong enthusiasts, ambivalent, enthusiasts, disenthusiasts, moderates. Our target for apple product and fashion followers with sufficient money to purchase. And positioning the Homekit as the assisstant of your daily livings.

 

Tactics:

 

For this announced product, customers shows a huge positive response in America,  Apple should precise conside the implementation of the APP connection effectiveness and the relability of combination products. Indeed, as the research for the potential customers are Americans, they should set their target market in America as major and then Europe, Asia Pacific. The price is the most concern part, with the serving kit connect with the wearables  should be competiable with some other company, such as Samsung smart living of their home devices. Promotion should be inovative with the guide house assisst the customer to experience it .( showing above)

 

Budget & Control

 

Budget is covering the cost of promotion and promotion development, Apple as one of biggest technology company  should put their ads smartly to reach the target audience at most.  With the prediction of the Market, it shows $20billion market in 2018. And more as CES , Apple is the only app for home kit, even for other smart home companies. Hence the smart home definitely benefit apple for the long-lasting profit.